Project advisory
Market research, opportunity assessment, regulatory review or partner mapping, within an agreed scope.
Solutions
Choose your pathway, then follow a focused plan
International companies and Vietnamese companies face different decisions. STA separates the journeys so each side gets a clear scope, criteria and next step — not a mixed brief.
International companies
A clear route into Vietnam
From market understanding to partner selection, negotiation and early market development — built for international suppliers and brand owners.
01 Research
Market and product research
STA assesses the Vietnamese market, competitors, pricing, distribution channels and product fit. Partners then have a basis for choosing the segment, positioning, route to market and partnership model.
02 Connecting products and partners
Connecting international products with the Vietnamese market
Review demand and partnership opportunities in Vietnam: product groups that are underserved, channels that can take the product, and a partnership model that fits the international partner’s strategy.
03 Partner due diligence
Thorough diligence before proposing a partnership
For Vietnamese importers, distributors and market-development companies, STA reviews operating licences, category experience, distribution systems, registration and import capability, warehousing and logistics, sales teams, financial capacity and product-development plans.
04 Regulation and market access
Assess the regulatory path before execution
STA assesses product dossiers, labelling, claims and the conditions for registration and import in Vietnam. Partners know what documents to prepare, the expected timeline and the steps required.
05 Partnership agreement
Agree the cooperation model
STA connects international partners with the responsible contact and decision-makers at the Vietnamese company. We support discussions on distribution format, market scope, product-development plans and commercial terms.
06 Execution
Bring the product to market and track results
STA works with the partner in Vietnam to prepare distribution channels, launch plans and market-development activities. We update progress, monitor early feedback and propose adjustments when needed.
Partner criteria for international suppliers
We look at the product and the science; regulatory readiness; manufacturing and quality; commercial terms; export documentation; and the capability and commitment to support the market.
We look for Vietnamese distributors with the right execution capability for that category. A large distributor is not automatically the right fit for every product.
A market-access partnership
How we take international partners into Vietnam
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01
Understand
Understand the product, the global strategy, the aims in Vietnam, and what the right partner should look like.
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02
Assess
An early view of the market opportunity, product–market fit, regulatory requirements, pricing and the commercial model.
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03
Map and select
Shortlist suitable importers and distributors. Assess category fit, channels, team, financial capacity and commitment.
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04
Connect and develop
Reach the right decision-makers, run the discussions, support commercial talks and shape the partnership model.
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05
Prepare to enter
Coordinate regulatory readiness, documentation, import readiness, channel planning and pre-launch work.
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06
Support delivery and growth
Track execution, gather market feedback, unblock issues and help optimise before you scale.
Vietnamese companies
A clear route to international supply
From defining needs to sourcing, diligence, negotiation and commercialisation — built for Vietnamese importers, distributors and healthcare businesses.
01 Research
Market and product research
STA studies market demand, competitors and gaps in each product group. Companies can then define the product, price segment and sourcing criteria they need.
02 Connecting products and partners
Connecting international products with the Vietnamese market
STA searches for and screens international brands, manufacturers, OEM/ODM partners, ingredients and technologies against the company’s product needs, quality standards and business goals.
03 Partner due diligence
Thorough diligence before proposing a partnership
For international brands, suppliers and manufacturers, STA reviews factory certifications, manufacturing capability, product dossiers, quality standards, export experience, pricing, minimum order quantities, production lead times and the ability to supply registration documentation for Vietnam.
04 Regulation and market access
Assess the regulatory path before execution
STA assesses product-registration feasibility, identifies missing documentation and coordinates import paperwork. We help companies follow the right sequence and reduce the risk of delays.
05 Partnership agreement
Agree the cooperation model
STA works with Vietnamese companies to negotiate with international suppliers on price, order quantities, payment terms, delivery, distribution rights, private label or contract manufacturing. We help clarify the terms before both sides sign.
06 Execution
Bring the product to market and track results
STA works with Vietnamese companies to track registration, import and sales readiness. After the product enters the market, we continue working with the international supplier and help resolve product or supply issues.
Partner criteria for Vietnamese distributors and importers
We look at category fit; regulatory and import capability; channel strength; the sales, marketing and medical team; financial and investment capacity; and alignment as a partner.
Working process
How we support Vietnamese companies internationally
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01
Define
Clarify product needs, quality standards, channel goals and what a suitable international partner should look like.
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02
Search
Map and shortlist international brands, manufacturers, OEM/ODM partners, ingredients or technologies.
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03
Diligence
Review dossiers, certifications, manufacturing capability, commercial terms and readiness to support Vietnam.
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04
Negotiate
Support discussions on price, volumes, payment, delivery, rights and cooperation format before signing.
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05
Prepare
Coordinate regulatory readiness, import paperwork, documentation gaps and pre-launch conditions.
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06
Commercialise
Track registration, import and sales readiness, then help resolve supply or product issues after launch.
Ways of working together
Adapted to each partner’s aims and stage of development
Partner search and deal support
Identify and screen suitable counterparties; make introductions; coordinate discussions; and support the agreement.
Market-access partnership
Support from opportunity assessment and partner selection through to preparing market entry or commercialisation.
Ongoing market development
Stay involved after the agreement: market feedback, partner alignment, progress reviews and longer-term development.
Every project is defined by its scope, responsibilities, deliverables and commercial model.
Let’s build the market together
Ready to start on the right pathway?
Choose whether you are entering Vietnam or sourcing internationally. The STA team will get back to you within one working day.